Eric Sims, (The Cowboy) along with Geo Mendez and Phoebe Rust, are the heart and soul behind The CX Cowboy Show. Together, they travel across Texas and beyond, bringing you stories that celebrate the people, culture, food, music, and towns that make every corner of the Lone Star State unique. Their passion for exploration and storytelling drives them to uncover hidden gems, meet incredible individuals, and share the rich history and vibrant traditions of each place they visit. Whether it’s sitting down with a legendary Texas musician, exploring the culinary delights of a small town, or capturing the spirit of a local entrepreneur, Eric, Geo, and Phoebe aim to deliver authentic, engaging content that highlights the best of Texas and beyond.
At the heart of Eric’s approach are the three T’s: Talent, Techniques, and Technology. Like a true cowboy relying on his trusty steed, a well-worn hat, and the guiding stars, Eric knows that the right mix of skilled folks, proven strategies, and cutting-edge tools are what make the difference between a thriving business homestead and a ghost town.
But what really sets Eric apart is his Texan heritage, a proud lineage of cowboys and pioneers who knew a thing or two about building something from nothing but grit and determination. Eric sees the parallels between the old Western art of cowboying—where success meant reading the land, knowing your herd, and never backing down from a challenge—and the modern world of business building, where understanding your customers, leading your team, and facing challenges head-on is the name of the game.
So, if you’re looking to corral your customer experiences into the best darn shape they’ve ever been, saddle up with Eric Sims, The CX Cowboy. He’s ready to ride alongside you, guiding your business through the rugged terrain of the market and into the prosperous valleys of customer satisfaction and loyalty. Y’all won’t find a steadier hand or a keener eye for CX on this side of the Rio Grande!