About Us

Eric Sims, (The Cowboy) along with Geo Mendez and Phoebe Rust, are the heart and soul behind The CowboyX Show. Together, they travel across Texas and beyond, bringing you stories that celebrate the people, culture, food, music, and towns that make every corner of the Lone Star State unique. Their passion for exploration and storytelling drives them to uncover hidden gems, meet incredible individuals, and share the rich history and vibrant traditions of each place they visit. Whether it’s sitting down with a legendary Texas musician, exploring the culinary delights of a small town, or capturing the spirit of a local entrepreneur, Eric, Geo, and Phoebe aim to deliver authentic, engaging content that highlights the best of Texas and beyond.

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